CASE STUDY:
Quickly Creating a Reliable Plumbing Website
OVERVIEW
In March 2025, a family-owned plumbing company decided they needed to switch marketing agencies despite that switch requiring a quick new-website build. They found our group at Rainforest Club Digital, and we were able to quickly turn around a new website that met their needs and budget. In the months since the new website launch, we have also helped increase the company's average organic search rankings for their key search terms by over 200%.
THE CLIENT AND THEIR CHALLENGE
Reliable Rooter and Plumbing, a family-owned Appleton, Wisconsin based plumbing company, were disappointed with their marketing agency. They were paying a lot of money while often feeling unheard and seeing few results. On calls it felt like they were repeating themselves month-after-month and there was little transparency from their account executive.
The problem was that in addition to running their marketing efforts, their agency also had full control of their website. If they found another marketing group, they would need to build a new website very quickly. As a result, it felt like they were stuck.
THE SOLUTIONS
Working with Reliable Rooter and Plumbing, we put together a strategy for a quick transition from their old agency. This included:
An audit to determine what type of website content management system was needed and what content needed to be carried over to a new site
Making a list of priorities so that the new website did not need to be launched all at once, allowing for a faster transition
An audit of all marketing platforms and tools to ensure Reliable Rooter had admin access or ownership, or could get that access prior to the switch
Incorporating Reliable Rooter's available budget and ensuring both the new CMS platform and the time it took to build the site fit within their financial parameters
With the strategy in the place, we got to work transitioning Reliable Rooter to a new website using WIX Editor as the selected platform. On April 3, 2025 the new site officially launched and they were able to officially pull the plug on their old agency without any transitional issues or website blackouts.
THE RESULTS
Since Reliable Rooter and Plumbing's transition to Rainforest Club Digital, we have continued to optimize their website content. This has included:
Ongoing technical SEO website audits
Existing content optimization based on keyword research
Updated photography and personalization
Blog development and updates
Within the first four months of the transition, Reliable Rooter & Plumbing's organic search traffic increased by over 200%.
Since then, with our ongoing optimizations we've seen their organic search traffic continue to climb an additional 51% , with notable improvements in impressions for search terms like:
"appleton plumber" (+12%)
"plumbers in appleton wi" (+12%)
"plumber near me" (+36%)
CONCLUSION
Even in competitive industries like home services, and specifically plumbing, it is possible to break into the top search results pages.
With ongoing content optimizations, new content development, and keeping tabs on your website's technical maintenance Reliable Rooter & Plumbing has successfully improved their rankings for relevant search terms and we will continue with these optimizations going forward.
We'll update with their progress soon!